Visably uncovers impactful brand visibility strategies across all your target keywords.
Search is the world’s largest and most frequently used product discovery platform, but getting brand love at the top of the results is tough. Visably is here to help increase the likelihood of people finding your brand in search.
There are multiple ways to build search engine visibility for your brand besides relying on the performance of your website. Visably’s SERP Analysis identifies branded content across all first-page search results and organizes the results by channel to provide actionable insights on how to improve your brand’s search engine visibility.
Let’s find out how easy it is for a customer to find your brand in search.
1) Enter a target keyword
2) Enter your brand or product name
Visably will identify all the ways a customer might “discover” your brand on the first search results page. We review every result (organic & paid) to identify mentions of your brand or product. This process will uncover your blindspots and opportunities: the areas where you either weren’t thinking about or had no idea you were missing.
Visably’s proprietary SERP Channel Analysis breaks down the SERP in an all new light. We look at the organic results and segment them into channels that correspond to common marketing levers; Earned Media (PR), Ecommerce, and Brand-Owned Content — so you can easily identify which teams are responsible for which points of improvement.
Visably provides a single score that calculates your brand or product’s visibility within a SERP. We look at all SERP Features present on the results page and weight them by estimated click-through-rate, brand value (e.g. is an image present or not?), and a mix of other factors.
Based on the monthly search volume of any given keyword and your content’s position within the SERP, Visably can accurately estimate how many people are clicking on results that include your content, and in effect, how many people you are reaching within the organic results.
Using the estimated content clicks, we multiply the organic clicks by the cost-per-click to determine advertising dollar equivalency for your content within the SERP. In essence, if you we’re to pay for this level of engagement, this is the price tag.
Visably Map™ is a mark-up of where your content exists within the SERP. It’s a useful tool when showing progress of your brand’s footprint in Search over time with clients or teams.
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