Visably provides measurement, tracking, research, and list-building tools to improve your brand visibility in search.
Visably goes beyond SEO to organize every brand mention on the first page of search. Instead of recognizing domain matches, Visably reviews the page content behind every organic link. In other words, we see all places within the SERP where your brand is interfacing with customers that SEO doesn’t catch.
Customers reference more than one resource when making a buying decision. That’s why it’s critical for your brand to be present everywhere a customer might click to learn about (or buy) a product / service. Search Engine Visibility (SEV) is the practice of actively managing your brand across multiple channels within the SERP: third-party blogs, media reviews, affiliate sites, SEO, ecommerce landing pages, and more.
SEO platforms look exclusively at the web-address of the results to determine if a brand "exists" within the SERP.
Visably reviews the page content behind each link on the first-page of search so you see all of the places in the SERP where your customers interface with your brand.
At Visably we focus on your brand’s “Share-of-Click,” or the percent of clicks attributable to content that features your brand in the SERP.
WHY FOCUS ON CLICKS?
Because they tell the true story behind audience reach. Click behavior in search is not evenly distributed. On average, the first organic result receives more customer attention than the bottom 6 results combined. Visably has analyzed the click-through-rate of hundreds of SERP variations to map how clicks are distributed across different SERP features and positions.
Visably provides the only comprehensive review of how your brand is performing in the SERP across every result. We deliver your brands share-of-clicks,organic CPC value, audience reach, competitor tracking, and more.
Use search results to build your next media list, audit your ecommerce merchandising, or gather intelligence on your affiliate visibility. Visably can organize and filter thousands of search results in seconds using our proprietary brand recognition and channel identification technologies.
Visably delivers new keyword metrics like Search Intent, Channel Analysis, and Content Visibility scoring (aka Share-of-Click). Combine these new KPIs with classic keyword metrics and you’ve got a powerful partner for keyword planning.
Visably PRO goes beyond SEO to organize every brand mention on the first page of search. Request a demo today and start your journey to keyword search domination.