Visably helps brands acquire more customer touchpoints in search.
We track every customer touch-point within the SERP: ecommerce, earned media (PR), brand-owned content, and a whole lot more to deliver a comprehensive look at how your brand is reaching customers and intelligence on how to build a robust multi-channel search strategy.
Measure ALL your customer touch points on the first page of search. You might even identify a few blindspots, too.
Segment the organic results by common marketing channels to extract clean PR lists, ecommerce opportunities and more.
Measure your organic visibility, customer clicks, and the equivalent CPC value of your organic brand coverage.
Just a few reasons to get started with Visably.
Novel KPIs for brand search performance.
Visably provides traditional keyword data (Monthly Search Volume + CPC) but also some new metrics: Visably Score, Estimated Content Clicks, Equivalent CPC Value, and Search Engine Intent. These KPIs provide novel insight as to how you’re performing within any given keyword AND the structural makeup of the SERP itself.
Intent-based keyword research.
Search engine intent is a critical metric for content creators and SEOs. With Channel Identification Technology, Visably is the first software to examine each individual organic result within the SERP and then make a determination regarding how a search engine interprets the “intent” of a query as transactional or informational.
Strategic alignment across teams.
Align your PR, Ecommerce, SEO, and digital advertising teams toward a singular goal: to improve your brand visibility in search. Visably’s data will help inform when to bid for keywords vs. when to optimize organically. Visably’s channel analysis will also inform which keywords have better opportunities for PR teams, SEO teams or Ecommerce teams. You can also sort and extract channel-specific lists, thanks to Visably’s Channel Identification Technology.
Real time data.
Most SEO tools use cached systems that review information from Google every few days or weeks, meaning you’re looking at outdated information. Visably’s data is pulled in real-time, so you get a true glimpse of what the search landscape looks like right now.
VISABLY USE CASES