Your keywords should be search phrases that your customers might use to “discover” your brand or product. For example if you were a company that sells fleece jackets, you might be interested to know how your brand ranks for “best fleece jacket” or “fleece jackets for women,” etc.

Not all keywords lend themselves well to PR. Fortunately, Visably makes it easy to identify which keywords populate “informational” results — e.g. “click-to-learn” results that often are PR related.

Search results may be predictable or they may return unexpected media hits. Either way, Visably will give you a sense of who you should be pitching if you really want to put a lot of eyes on your PR work.

Visably provides the ability to download the results from each SERP, so you can build lists on which outlets and which writers you should be including on your pitch lists.

Cheers to impressed & happy clients!