We know the lines between “Ecommerce” vs. “Brand-Owned” are often blurred. Here’s how we draw the line.
Visably has categorized 5,311,913 domains and counting.
Search Results that are clearly marked as promoted or paid by the search engine.
Organic Results are categorized as “Earned” when the primary business activity of the website is to publish independent content such as news coverage, opinion, reviews, or other types of journalism.
Organic Results are categorized as “Ecommerce” when the primary business activity of the website is to resell other companies' branded products and/or services.
Organic Results are categorized as “Brand-Owned” when the primary business activity is to promote and sell products and services that are directly produced by the business that owns and operates the website. Visably recognizes the resale of white-labeled products and services are categorized as “brand-owned” (picture frames, etc.).
Organic Results that don’t fall within any of the above categories. Here is a short list of sub-categories that fall within the umbrella category of “Other.”
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